The ever-evolving marketing landscape demands a deeper understanding of customer behaviour. While traditional market research methods provide valuable insights, they often rely on self-reported data, which can be susceptible to bias and incomplete information. Here at Wiserfeed, we are committed to uncovering the true drivers behind consumer choices.
We are excited to introduce two groundbreaking product lines that leverage cutting-edge technology to decode customer behaviour: Footfall CountingAnalysisand Neuro-Testing. These solutions empower businesses to move beyond self-reported data and gain a comprehensive picture of customer interactions within their physical and digital environments.
Unveiling the Physical Customer Journey
The Problem: Marketers today face an uphill battle. A Forrester Research study revealed a whopping 88% of marketers struggle to understand customer journeys. This lack of insight leads to missed opportunities, ineffective marketing campaigns, and ultimately, lost sales.
Footfall Counting Analysis Solution: Imagine having a data-driven eye that tracks every customer’s movement within your physical space. Footfall Counting Analysis goes beyond basic visitor counts by employing strategically placed sensors and advanced analytics. This powerful tool paints a detailed picture of how customers interact with your environment, providing invaluable insights such as:
- Customer Traffic Patterns: Gain a clear understanding of customer flow within your location, identifying areas of high traffic and potential bottlenecks.
- Engagement Zones: Pinpoint product displays and areas that capture customer attention, allowing for optimized product placement and promotional strategies.
- Dwell Time Analysis: Analyze how long customers spend in different areas, revealing which products hold their interest and which might require further attention.
- Demographic Insights: Leverage anonymized data to gain broader customer insights, including potential demographics
Decoding the Subconscious Mind
The Problem:Studies by Harvard Business Review highlight that a significant portion of consumer decision-making occurs at a subconscious level. Up to 95% of our purchase decisions are driven by subconscious factors, such as emotions,memories, and implicit biases (https://hbr.org/2019/01/neuromarketing-what-you-need-to-know). Traditional market research methods often fail to capture these subconscious influences, leading to incomplete data and potentially misleading insights.
The Neuro-Testing Solution:
Neuro-testing is like having a high-tech translator for the subconscious. Using cutting-edge tools like EEG (electroencephalography) and eye-tracking, it goes beyond what customers report to reveal:
- Brain Activity Patterns: Imagine a map of the brain lighting up as customers interact with your products,marketing materials, or website. EEG allows you to see which areas are activated, revealing subconscious emotional responses and cognitive processes.
- Emotional Response: Does your ad evoke joy or frustration? Neuro-testing can measure subconscious emotional reactions, helping you craft messaging that resonates on a deeper level.
- Visual Attention Patterns: Where do customers’ eyes go first? How long do they linger on specific elements? Eye-tracking unveils these visual attention patterns, helping you optimize website layouts and advertisement design for maximum impact.
So now Stop Guessing, Start Knowing
Footfall Counting Analysis and Neuro-Testing are powerful tools designed to shed light on the mysteries of customer behavior. With this knowledge, you can make data-driven decisions to:
So now Stop Guessing, Start Knowing
Footfall Counting Analysis and Neuro-Testing are powerful tools designed to shed light on the mysteries of customer behaviour. With this knowledge, you can make data-driven decisions to:
- Enhance product design and usability
- Craft more compelling marketing campaigns
- Strengthen brand positioning
- Optimize user experience
- Boost sales and conversions
At Wiserfeed, we’re dedicated to providing you with the most advanced market research solutions available. Contact us today to learn more about how Footfall Counting Analysis and Neuro-Testing can unlock the hidden potential within your business.
