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In today’s data-driven business environment, staying ahead requires leveraging advanced tools that harness the power of artificial intelligence. Meltwater, a cutting-edge AI-powered media monitoring and
One of the fastest-evolving sectors is that of Fast-Moving Consumer Goods, which is being driven by shifting consumer preferences, the advancement of technology, and an
In a digital world, AI has emerged as the backbone of overhauling the face of market research and business strategies. The rising demand for real-time
Introduction “In today’s fast-paced world, convenience is no longer a luxury—it’s an expectation.” – Brian Solis, digital analyst and futurist. This quote perfectly encapsulates the rise of quick
The low cost of running electric two-wheelers (E2Ws) compared to traditional petrol-powered vehicles, coupled with rising fuel prices, makes them a compelling choice for Indian
Vehicle clinics are conducted at various stages to support the Vehicle Development Process. Starting with early-stage clinics to understand market gaps and opportunities, then designing
It’s more important than ever to understand consumer behaviour in the fast-paced digital world of today. Companies must keep ahead of the curve by adjusting to
In part one of our blog series, we explored how the fine dining industry is being revolutionized by technology, experiential dining, and a focus on
In the first part of this blog, we discussed how technology, sustainability, and changing consumer preferences are transforming the real estate industry. Now, in part
The ever-evolving marketing landscape demands a deeper understanding of customer behaviour. While traditional market research methods provide valuable insights, they often rely on self-reported data, which can be
