Blog

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AUTOMOTIVE
Atul Arora

Market Entry Part 1: Distribution Channels for 2-Wheelers in Germany

Market Entry is one of the most challenging decisions facing any firm in the current business world, having a strong knowledge about the your product/service line in the market area you contemplate to enter is very crucial along with a complete understanding of the existing situation of the region’s existing business practises. For today, we are here with this blog in our series of ‘Market Entry’ to share with you the distribution channels of 2-wheeler vehicles in the German market and through what means the existing 2-wheeler brands are reaching out to their target audience. Happy reading!

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MARKET RESEARCH
Atul Arora

FM Radio Industry Trends

The FM Radio Industry in India has been one of the permanent sources of entertainment for a large amount of the Indian population. India’s radio

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AUTOMOTIVE
Atul Arora

Price Based Segmentation of Indian Tractor Industry

The Indian tractor market is highly competitive, with over 27 brands competing with over 300 models. It is important to see how the companies have priced their models to reap the maximum benefits. A model density chart based on pricing can help us get insights into India’s agricultural machinery scenario. This chart covers the four companies as example for representation purpose.

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ADS
Atul Arora

Ads Pre and During COVID-19 Lockdown

The global coronavirus (COVID-19) pandemic has led to improvements in the advertisement, marketing, promotional, and media budgets, forcing businesses and brands to re-evaluate their outlook

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