The Rising Tide of India’s Tiles Industry: Current Trends and Market Dynamics

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India’s tiles industry is witnessing a remarkable transformation, powered by infrastructure growth, evolving consumer preferences, and an increasing footprint in global markets. This blog delves into the latest trends shaping the industry, key players dominating the market, and what lies ahead for this burgeoning sector.

The India Ceramic Tiles Market size is estimated at USD 9.20 billion in 2024, and is expected to reach USD 17.36 billion by 2029, growing at a CAGR of 13.54% during the forecast period.

Tiles Ceramics Segmentation

India’s ceramic tile market is segmented by product, application, construction type, and end-user.

  • By product, the market is sub-segmented into Glazed, Un-Glazed, Porcelain, Scratch-free, and other products.
  • The market is sub-segmented by application into Floor Tiles, Indoor Wall Tiles, Outdoor Wall Tiles, and other applications.
  • The market is sub-segmented by construction type into New Construction, Replacement, and Renovation.
  • By end-user, the market is sub-segmented into Residential and Commercial.

Ceramic Tiles Market Trends

  • Rising Demand for Digitally Printed Ceramic Tiles to Boost Market Growth-

Digitally printed ceramic tiles are the recent trends in the market. Consumers prefer digitally printed tiles due to their intricate designs, which help in improving the aesthetic appeal. Additionally, the development and use of new technologies for printing designs on tiles have helped manufacturers to maintain uniformity in designs. Increased expenditure by consumers and the emerging need for innovative interior decor have led to a rise in the consumption of digitally printed tiles.

  • Rising Renovation and Replacement Activities to Accelerate Product Demand- 

Renovation and replacement activities due to the availability of disposable income at hand will propel the demand. Ceramic tiles are aesthetically advanced and provide functionality such as slip resistance, scratch resistance, and anti-bacterial properties. This makes them an ideal option as compared to their counterparts. Consumers from North American and European countries are spending hefty sums on improving the appearance of the walls and floors of their houses and office spaces. This is one of the major factors fuelling the demand.

Ceramic Tiles Market Growth Factors

Below are the 2 main reasons behind the growth of the Ceramic Tiles Industry- 

  • Growing Construction and Real-estate Industry 

The growth of the construction industry in developing countries is one of the market drivers. The rise in investments made by the governments to build and renovate infrastructure for the public welfare of the nations. The development of public recreational spaces, schools, hospitals, and public transport has led to increasing product consumption. 

  • Rising Population and Urbanization have boosted the demand 

Urbanization is considered a prime driver of building material consumption. The population has been growing exponentially for the past few years. The onset of the construction of smart cities has also increased the demand. 

Top Players in India- 

Latest Product Launches- 

Simpolo Tiles & Bathware (Oct 2024)- 

  • Simpolo Tiles & Bathware, a leader in the ceramics and surface design industry, successfully hosted its highly anticipated product launch event, Perspective-2025 in Cochin. 
  • They introduced several new collections at the event, each uniquely crafted to combine artistic history with contemporary practicality. Key collections include: Glyphstone Collection, Posh+ Surface, Alchimia Collection, Venitto Collection, Sparko Collection, Marmorica Collection, Basaltino Collection and  Rockdeck Collection. 

AGL (Sept 2024)- 

  • AGL has introduced over 60 new kitchen and bathware products, expanding its range to enhance interior aesthetics and functionality. This collection includes innovative designs and premium materials tailored to meet diverse customer preferences, offering durability and style for modern kitchens and bathrooms. 
  • With this launch, AGL aims to strengthen its position in the home and lifestyle market, catering to contemporary tastes and providing consumers with high-quality options for their home interiors.

Kajaria Ceramics (Aug 2024)- 

  • Kajaria introduced a new range of products Nouvelle Aesthetics 2024—the future of design at a launch event. 
  • Introducing the 3X Collection, featuring nine unique designs, each available in three different sizes and finishes. This collection offers limitless possibilities to craft interiors that are as innovative as they are inspiring. Transform your space with the cutting-edge elegance of the Nouvelle Aesthetics 2024 Collection.

Hindware Tiles (2023)- 

  • Hindware Limited recently announced its foray into the Tile Adhesive industry and expansion of its product offerings in the tiles category. The brand has launched 5 different SKUs in adhesives to cater to the entire tile category, ranging from ceramic to elevation tiles. With this strategic move, the brand aims to provide customers with a comprehensive solution for their construction and home improvement needs under one roof.
  • These include– GSVT Tiles in 600×1200 mm dimensions offering opulent finishes like matte gloss and veneer, GVT Elevation in versatile 300×600 mm sizes, catering to evolving preferences for exterior and interior cladding solutions and High Depth Elevation Tiles for interior and exterior projects.

Orientbell (2022)- 

  • Orientbell Tiles brings to you Estilo 2.0, their newest range of wall tiles, offering you about 100 new concepts in wall tile designs for homeowners to choose from. The name ‘Estilo’ translates to ‘Style’ in Spanish, with these designs rightly justifying their name. 
  • Estilo 2.0 range brings in many first-of-its-kind features in the 12×18 size of wall tiles. This also makes them suitable for all walls in a house, rather than just for bathrooms or kitchens.

Conclusion

The Indian ceramic tiles industry is on an upward trajectory, reflecting the country’s growing economic prowess and industrial capabilities. While challenges persist, the sector’s resilience and adaptability ensure that it remains a cornerstone of India’s manufacturing and export economy. With innovation, government support, and strategic global expansion, the industry is well-positioned to achieve new heights in the coming years.

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