In the age of digital transformation, brands are increasingly relying on AI-driven tools to analyse their online presence, customer sentiments, and market performance. Simplify360, a leading AI-powered social listening and customer experience platform, enables businesses to make data-driven decisions effortlessly.
This blog will explore the capabilities of Simplify360 through a real-world example of Dabur India Ltd. and its competitors:
- Hindustan Unilever Ltd. (HUL)
- Godrej Consumer Products Ltd.
- Marico Ltd.
- Colgate-Palmolive (India) Ltd.
- Procter & Gamble Hygiene & Healthcare Ltd. (P&G)
- Nestle India Ltd.
- Britannia Industries Ltd.
We will leverage Simplify360 to analyse Dabur’s social media presence, customer sentiment, market positioning, and much more.
Overview of Simplify360
Simplify360 is an AI-driven tool that provides robust solutions for:
- Social Listening – Track and analyse online conversations about your brand and competitors.
- Sentiment Analysis – Understand customer emotions and reactions.
- Competitive Benchmarking – Measure your brand’s performance against competitors.
- Customer Experience Analytics – Improve customer service and satisfaction.
- Content Analysis – Assess the impact and engagement of content strategies.
- Market Trends and Influencer Insights – Identify trends and key influencers driving discussions in the market.
With these features, companies like Dabur can gain actionable insights to enhance their market strategy.
- Social Media Listening
Objective: Identify what people are saying about Dabur and its competitors across platforms (Twitter, Facebook, LinkedIn, Instagram).
Analysis Steps:
- Set up keywords for Dabur and competitors (e.g., Dabur Chyawanprash, Godrej No.1, Britannia biscuits).
- Monitor brand mentions, hashtags, and conversations.
- Generate real-time dashboards displaying:
- Total mentions
- Engagement rates
- Positive, negative, and neutral mentions
- Top platforms driving conversations
Insights:
- Dabur may have higher mentions during festivals due to seasonal product demand (e.g., chyawanprash).
- Competitors like Nestle and Britannia might dominate conversations on healthy foods or snacks.
Sentiment Analysis
Objective: Analyze customer sentiment to understand perception.
Analysis Steps:
- Use Simplify360’s AI engine to analyze the tone of customer conversations.
- Categorize into Positive, Negative, or Neutral sentiments.
- Identify recurring themes driving each sentiment.
Insights:
- Dabur’s natural and Ayurvedic positioning generates positive conversations.
- Negative feedback may arise due to packaging or distribution issues
3. Competitive Benchmarking
Objective: Compare Dabur’s performance to competitors across key metrics.
Metrics Tracked:
- Share of Voice (SOV)
- Engagement Rate
- Brand Mentions
- Influencer Partnerships
Chart: Simplify360 can produce comparative graphs showcasing Share of Voice:
| Brand | Share of Voice (%) |
| Dabur | 18% |
| HUL | 35% |
| Godrej | 15% |
| Marico | 12% |
| Colgate | 12% |
| Britannia | 10% |
| Nestle | 5% |
| P&G | 7% |
Insights:
- HUL and Marico dominate the Share of Voice.
- Dabur has opportunities to improve its market conversation strategy.
4. Customer Experience Analytics
Objective: Evaluate customer experience by analysing support and feedback channels.
Analysis Steps:
- Review customer complaints, queries, and reviews across channels.
- Use Simplify360’s unified inbox to categorize issues (e.g., product complaints, delivery delays).
- Measure the response time and resolution rate.
Example Output:
- Dabur’s average response time: 3 hours
- HUL’s average response time: 2 hours
- Colgate’s average resolution rate: 95%
Insights:
- Dabur can improve its customer support efficiency to match competitors.
5. Influencer Analysis
Objective: Identify key influencers driving conversations around Dabur and its competitors.
Steps:
- Track influencers using Simplify360’s influencer analysis tool.
- Categorize influencers into micro, macro, and celebrity tiers.
- Assess influencer-driven engagement and sentiment.
Insights:
- Dabur’s Ayurvedic segment resonates well with health influencers.
- Competitors like Britannia partner with food bloggers to promote biscuits and snacks.
6. Content Performance Analysis
Objective: Evaluate the effectiveness of Dabur’s content strategy.
Steps:
- Analyse content engagement metrics (likes, shares, comments).
- Compare high-performing content themes between Dabur and competitors.
Example Findings:
- Dabur: Posts focused on Ayurveda and natural remedies generate high engagement.
- Nestle: Health-focused recipes and nutrition tips attract audience interest.
7. Trend Analysis
Objective: Identify emerging trends and conversations relevant to Dabur’s product lines.
Steps:
- Use Simplify360’s trend detection features to identify keywords and hashtags trending in health, wellness, and FMCG.
- Align marketing strategies with rising trends.
Insights:
- Rise of immunity-related products during flu season.
- Increased focus on sustainability in packaging.
Conclusion:
Through Simplify360, Dabur can effectively monitor its market presence, track customer sentiment, benchmark against competitors, and fine-tune its strategies based on data-driven insights. For FMCG companies in a highly competitive landscape, AI-powered tools like Simplify360 are invaluable for maintaining brand loyalty, improving customer experiences, and staying ahead of trends.
