Expanding upon our earlier article about Wiserfeed’s dynamic culture, we’re thrilled to show you what goes on behind the scenes and highlight our core competency, which is an in-depth grasp of the sectors we serve. At Wiserfeed, we think that real wisdom comes from having a thorough grasp of the customer, who is the decision-maker and has the power to build or destroy a brand.
Establishing a Base
We set out on a quest of exploration whenever a new industry captures our attention. Making an internal deck filled with secondary data is the first thing we do. We make use of the extensive resources of “Google Dada” and other reliable sources in order to obtain a firm understanding of the state of the industry. This deck equips us with the essentials, but it’s just the starting point.
Next is the Deep Dive.
We can only go so far with secondary data. Practicality and what really counts is—the attitudes and usage of actual customers—are what we all focus on. This is when we sort of get our hands filthy. We leave the conference room behind and go directly to where the action is—workshops, markets, etc.—in the centre of the industry. Direct contact with end users is where the magic happens.
This is similar to the image you previously saw, in which we had a conversation with a polisher to learn about his background with paints, fillers, and abrasives. We probe to learn more about his preferences for utility, the qualities he finds most important, and the difficulties he encounters on a regular basis. We don’t just listen to what he says, we listen to what he’s not saying – the unspoken needs and gaps in the market that a brilliant product could fill.
This is about recognizing problems, not about selling solutions. It’s the age-old process of determining a social issue and developing a remedy. At Wiserfeed, we serve as a conduit, converting customer demands into knowledge that businesses can use.
Field Work
When we are focused on our purpose of resolving our client’s issues, that’s when the genuine Wiserfeed magic happens. At that point, we utilize Focused Group Discussions (FGDs) and In-Depth Interviews (IDIs), our research superpowers. These focused methods enable us to obtain intelligence with a laser-like focus, guaranteeing that the solutions we develop are not only sound but also the most wisest and efficient solutions.
FGDs are similar to imagine a room buzzing with conversation, with a diverse group of consumers sharing their experiences, opinions, and thought processes around a particular product or service. That’s the magic of an FGD. By facilitating these discussions, we gain a rich tapestry of perspectives, uncovering not just what consumers think, but also why they think the way they do. While IDIs allow us to delve deep into the individual consumer psyche. We ask probing questions, listen intently, and uncover the motivations and emotional drivers behind certain behaviours.
Here at Wiserfeed, we don’t just understand markets and businesses, we understand people. We know consumers are the lifeblood of any brand’s success, which is why we’re obsessed with uncovering their needs. Sure, we leverage tried-and-true methods to gather insights, but we also go the extra mile. We hit the ground running to have real conversations with real people. It’s this personal touch, this commitment to going beyond the surface, that sets us apart. By wielding the power of FGDs and IDIs, we bridge the gap between consumers and businesses, ensuring both sides win. Stay tuned for the next chapter, where we’ll reveal how we transform insights into action and deliver real results!
