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Brand Strategy is a very integral element of a company’s business plan and it outlines how the company will build a connection and favorability within the market. The goal of a brand strategy is to become memorable in the eyes of the consumer so that they decide to patronize your business over the competition. Forming a brand is not an overnight task, sending the right message is key for forming the image you want to create.
Objective
At Wiserfeed, we use our consumer research expertise and our industry knowledge to develop a brand strategy for your company which will create a positive impact in the market so that your product is positioned in the right frame and fills the exact gap in the market which your firm aspires to.
Brand Strategy Services Offered
Methodology
Our methodology at Wiserfeed is spearheaded by a host of industry experts and backed by extensive research, both primary and secondary, to deliver data driven decision making to ensure that the plan recommended is fool-proof in the market
Communication Strategy
Communication strategy is a pivotal component for a brand as it encompasses the roadmap for all business and marketing communications. It guides communications across all formats, mediums, and audiences; and aligns them with core values, purpose, and desired outcomes for the brand’s product. Your company would aim to relay the right message to the target audience and hence it is fundamental to an organization’s marketing and business strategy.
Communication Strategy Services
Objective
We aim to develop the right communication strategy for your product and business to reach out to the target audience, a perfect communication has several aspects and it is not only about delivering the message to the audience but also hearing them out so as to indulge in a two-way communication for future growth.
Methodology
Understanding the audience is important for the communication to be effective, picking out the right channel of communication is essential so to find the perfect fit of all information areas we delve deep into the habits and behaviors of consumers to understand them better through market research and form the right message to be communicated.
Plays a crucial role in the successful making a successful marketing strategy and with omnichannel & multichannel distribution being the need of the hour for attaining market share and getting your brand recognized, Wiserfeed offers your company the right analysis upon comprehensive research so that you can develop your brand’s D2C Strategy as deep customer insight is the foundation on which compelling direct-to-consumer (D2C) marketing strategies and plans are developed.
D2C Strategy Services
Objective
Wiserfeed helps companies establish a D2C business mindset and approach for customer-centric growth activities, delivering direct consumer insight and relationships to chart new growth. We apply the principles of upstream marketing to unlock growth by obtaining deep insight, establishing relevant and distinctive value propositions, and building strong brands.
Information Areas
Methodology
Conducting research based on proven principles, practices, and processes drawing on frameworks and market research methods. Fact-based decision-making and numerical validation of market sizing, product preference drivers, and brand tracking.
Market research plays a crucial role in the successful entry of a new market. It helps businesses gather valuable information about the market, its customers, competitors, and overall dynamics. Having this information is very crucial for obtaining market share and a sustained competitive advantage in the new market. To give your company an upper hand in the new market we are launching market research services for new market entry purposes.
Market Entry Services
Objective
We aim to offer your business a one-stop solution for your market entry propositions and draw insights by conducting a holistic research of the product/service line along with the market your company is aspiring to enter so that your goal of diversifying beyond your current market is a smooth and hassle-free process.
Methodology
Conducting primary as well as secondary research, drawing consumer insights based on interviews with the target segment, studying historic trends of past market disruptors in the new market.
Micro-Environment Scanning
Porter’s 5 Forces Analysis
Porter’s Five Forces is a framework to analyze the competitive intensity and attractiveness of an industry or market. It helps businesses understand the forces that shape the competitive environment and determine their overall industry profitability.
Macro-Environment Scanning
PESTLE Analysis
PESTLE analysis is a framework used to assess the external macro-environmental factors that can impact a business or industry. It provides a structured way to analyze the political, economic, social, technological, legal, and environmental factors that influence the operating environment of a business.
Compliances
Compliance fulfillment is of the utmost importance before launching your firm’s product/service in the new market. There are several reasons as to what all things which need to be looked at like Legal and Regulatory Requirements, building Goodwill and Trust, Market Access, Risk Mitigation, Sustainable Growth and most importantly, Competitive Advantage. These are the services we offer under Compliance Research:
Market Landscape
Building a market landscape allows your firm’s product/service to identify the key players in the field, map their geography, and analyze their work. By understanding the circumstances and the broader context in which you are planning to operate, you can optimize your impact and identify new market strategies. The aspects of market landscape research we cover are:
Distribution Strategy
Distribution strategy is crucial for the success of any business’ venture into a new market. It refers to the planning and implementation of activities that ensure the timely and efficient delivery of products or services to customers. There are multiple channels available to firms for delivering products and services to its target audience around the world. We offer in-depth analysis of the feasibility of each distribution channel and services like:
Customer Need and Demographic Study
As a new company entering a complete new market with new products and services, knowing the needs of the customers and the sentiments of the public is crucial to develop appropriate 4Ps Marketing Mix and STP. For this your brand would need to be aware of the demographics of the region, the age, gender, income and any other divide. We are offering research and insight services to ease your process of understanding the customer.
Brand Strategy is a very integral element of a company’s business plan and it outlines how the company will build a connection and favorability within the market. The goal of a brand strategy is to become memorable in the eyes of the consumer so that they decide to patronize your business over the competition. Forming a brand is not an overnight task, sending the right message is key for forming the image you want to create.
Objective
At Wiserfeed, we use our consumer research expertise and our industry knowledge to develop a brand strategy for your company which will create a positive impact in the market so that your product is positioned in the right frame and fills the exact gap in the market which your firm aspires to.
Brand Strategy Services Offered
Methodology
Our methodology at Wiserfeed is spearheaded by a host of industry experts and backed by extensive research, both primary and secondary, to deliver data driven decision making to ensure that the plan recommended is fool-proof in the market
Communication Strategy
Communication strategy is a pivotal component for a brand as it encompasses the roadmap for all business and marketing communications. It guides communications across all formats, mediums, and audiences; and aligns them with core values, purpose, and desired outcomes for the brand’s product. Your company would aim to relay the right message to the target audience and hence it is fundamental to an organization’s marketing and business strategy.
Communication Strategy Services
Objective
We aim to develop the right communication strategy for your product and business to reach out to the target audience, a perfect communication has several aspects and it is not only about delivering the message to the audience but also hearing them out so as to indulge in a two-way communication for future growth.
Methodology
Understanding the audience is important for the communication to be effective, picking out the right channel of communication is essential so to find the perfect fit of all information areas we delve deep into the habits and behaviors of consumers to understand them better through market research and form the right message to be communicated.
Plays a crucial role in the successful making a successful marketing strategy and with omnichannel & multichannel distribution being the need of the hour for attaining market share and getting your brand recognized, Wiserfeed offers your company the right analysis upon comprehensive research so that you can develop your brand’s D2C Strategy as deep customer insight is the foundation on which compelling direct-to-consumer (D2C) marketing strategies and plans are developed.
D2C Strategy Services
Objective
Wiserfeed helps companies establish a D2C business mindset and approach for customer-centric growth activities, delivering direct consumer insight and relationships to chart new growth. We apply the principles of upstream marketing to unlock growth by obtaining deep insight, establishing relevant and distinctive value propositions, and building strong brands.
Information Areas
Methodology
Conducting research based on proven principles, practices, and processes drawing on frameworks and market research methods. Fact-based decision-making and numerical validation of market sizing, product preference drivers, and brand tracking.
Market research plays a crucial role in the successful entry of a new market. It helps businesses gather valuable information about the market, its customers, competitors, and overall dynamics. Having this information is very crucial for obtaining market share and a sustained competitive advantage in the new market. To give your company an upper hand in the new market we are launching market research services for new market entry purposes.
Market Entry Services
Objective
We aim to offer your business a one-stop solution for your market entry propositions and draw insights by conducting a holistic research of the product/service line along with the market your company is aspiring to enter so that your goal of diversifying beyond your current market is a smooth and hassle-free process.
Methodology
Conducting primary as well as secondary research, drawing consumer insights based on interviews with the target segment, studying historic trends of past market disruptors in the new market.
Micro-Environment Scanning
Porter’s 5 Forces Analysis
Porter's Five Forces is a framework to analyze the competitive intensity and attractiveness of an industry or market. It helps businesses understand the forces that shape the competitive environment and determine their overall industry profitability.
Macro-Environment Scanning
PESTLE Analysis
PESTLE analysis is a framework used to assess the external macro-environmental factors that can impact a business or industry. It provides a structured way to analyze the political, economic, social, technological, legal, and environmental factors that influence the operating environment of a business.
Compliances
Compliance fulfillment is of the utmost importance before launching your firm’s product/service in the new market. There are several reasons as to what all things which need to be looked at like Legal and Regulatory Requirements, building Goodwill and Trust, Market Access, Risk Mitigation, Sustainable Growth and most importantly, Competitive Advantage. These are the services we offer under Compliance Research:
Market Landscape
Building a market landscape allows your firm’s product/service to identify the key players in the field, map their geography, and analyze their work. By understanding the circumstances and the broader context in which you are planning to operate, you can optimize your impact and identify new market strategies. The aspects of market landscape research we cover are:
Distribution Strategy
Distribution strategy is crucial for the success of any business’ venture into a new market. It refers to the planning and implementation of activities that ensure the timely and efficient delivery of products or services to customers. There are multiple channels available to firms for delivering products and services to its target audience around the world. We offer in-depth analysis of the feasibility of each distribution channel and services like:
Customer Need and Demographic Study
As a new company entering a complete new market with new products and services, knowing the needs of the customers and the sentiments of the public is crucial to develop appropriate 4Ps Marketing Mix and STP. For this your brand would need to be aware of the demographics of the region, the age, gender, income and any other divide. We are offering research and insight services to ease your process of understanding the customer.
Customer Connection
Strength
