The Indian tractor market is highly competitive, with over 27 brands competing with over 300 models. It is important to see how the companies have priced their models to reap the maximum benefits. A model density chart based on pricing can help us get insights into India’s agricultural machinery scenario. This chart covers the four companies as example for representation purpose.
The <5 lakh INR segment has very few models from the major companies and has a limited market. These are ideal for small and very small land holdings and are also suitable for personal use. These have a low power range of 11-35 HP.
The 5-10 lakh INR segment is heavily crowded with a variety of models because this segment caters to the need of most farmers in India. The tractors in this segment are convenient for farmers with small land holdings. They offer a balanced power range of 25-65 HP. This segment also includes tractors with specialized utility, such as orchards or plantation farming.
The >10 lakh INR segment is sparsely populated, with only a few models above 15 lahks INR. The tractors in this segment are ideal for large and very large land holdings, something not commonly seen in India. Some models in this price range also offer AC cabins and additional features.
